Google unsure about link building

While championing King Content, the Google reps have left out the second most important (some argue most important) aspect of SEO, acquiring those coveted in-bound links. It could have been for the sake of brevity. After all, using the define function on Google brings back several definition snippets, only one of which actually gets around to mentioning the necessity of building links.

But it seems to some Googlers should be more thorough when defining an industry the company has dictated for some time. Tim, at the eCommerce and Entrepreneurship blog suggest the definition—especially if this is going to be an official one—should be expanded to include other techniques:

Although Google’s definition is likely accurate from a historical perspective, if Search Engine Optimization has become more synonymous with ranking higher than with adjusting content, and ranking higher is influenced by a slew factors, some of which arguably have more or less influence than content, maybe the definition of Search Engine Optimization should be something like the following (link)

Tags: building, content, engine, google, link, links, optimization, search, seo