Avoid SEO mistakes

Making mistakes with search engine optimisation (SEO) can cost businesses traffic and even cause search providers to banish them from the top rankings, an expert has warned.

Industry analyst Caroline Melberg made her comments in the blog for online resource Small Business Mavericks, warning that good SEO involved finding the correct balance between optimisation and tactics which could be considered unethical.

She urged marketers not to overstuff their copy with keywords, warning them to ensure their content is readable and natural. (link)

Tags: avoid, engine, keywords, mistakes, optimization, ranking, search, seo, traffic