Take the cheap SEO way. Do it yourself! There are many SEO sites which can provide tons of useful info so what are you waiting for?
1. research your keywords. – purple elephants ivory tusks (probably not a good choice)
2. site content – make sure your text is there and any variants of it
3. get links – who’s gonna visit if nobody knows about your site, marketing is key
4. track progress – so how is your campaign going? exactly, keep stats, get better, learn, and rank.
When all of that fails contact an SEO professional. 🙂