“nofollow” links

September 3, 2008

Getting a link helps. Web searches are sorted by ranking those with more inlinks with higher importance. Which is why paid text links are so popular. Often times you may come across html code with the “nofollow” attribute. What gives? On the one hand the site is linking to you, on the other hand that site is not passing any rank value to you. Yes, it’s a link but search engines treat it with no value. If you’re trying to improve your rank, this is not ideal.

Within your site the nofollow code is helpful to avoid confusing the googlebot. Too much cross linking within your web page doesn’t look good. Just provide a clean site map and this will keep Google happy. A typical nofollow link will show up like this:

SEO Authority

Recognizing the right code helps. Keep getting those links and move up the ranking!

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