Attention spans getting shorter?

October 7, 2008

YouTube announced a little while ago that they started offering analytics by the second for their content. Actually measuring viewers attention spans by the second. Are we getting to the point where video optimization will be the type of SEO? I sure hope not. I’d like to think that surfers are more web savvy, however there’s no denying that the attention span of the average user has shortened considerably over the past couple of years.

Take for example the recent data from the Biden – Palin debate. Google data shows the spike in search terms as they played out during the debate. I know politics can be boring but do you really need to define the term ‘maverick’? Can you focus for 10 minutes and try to figure out what they are trying to say about your future? Maybe having actors/actresses portray the politicians might hold our interest more readily.

We’re entering a digital age of convergence. All media are coming together and what happens on tv is cross promoted (or taken advantage of) on the Internet. Information is circulating by the second to connected parts of the world. SEO will soon have to look for more creative ways to hold attention spans by the second. Getting customers to your site is half the battle. The next is keeping them interested for more than 30 seconds.


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