The first part’s easy

December 9, 2008

In the beginning SEO strategies work very well. Taking a brand new site and building link velocity and ranking for content gets you all excited about SEO again. The basics have real time (almost) effects and gains. Content gets indexed within hours, Analytic data shows traffic for keywords. Everything is off to a rocking start.

Then the real work begins. Initial gains have to be maintained. Now you have something to lose. All the work you’ve put in has set the standard for your new site. It becomes a grind to get to the next level. This is the part when many amateurs give up the game. This is why you see so many consultants advertising their wares. Real pros grind out the details of SEO and are able to get web sites to the next level. Unfortunately there’s no cookie cutter formula that works for every site. The hard part requires some creativity and problem solving.

So remember the first part’s easy. After that real SEO experts earn their money.

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