Should Yahoo Just Give Up?

June 22, 2009

Google continues to dominate the search arena. Microsoft search (re-branded to Bing) made a bit of a splash with a friendlier looking page continues to toil away at the search biz. Yahoo just continues to plug along. Should Yahoo just give up already? More and more it seems that Yahoo will never recover to it’s glory days of dominating the search industry. Don’t get me wrong. Yahoo is still a valuable piece of real estate and can earn revenue from it’s other sources but the search game may already be over. Perhaps it’s time to move on and spend those dollars developing other segments of the Yahoo portal. The growing mobile search was a feature Yahoo was late to join and perhaps is only now realizing the mistake. Strategic blunders continue to plague Yahoo management and the stock is slowly slipping. At least they had their moment at the top.

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