Be wary of SEO “experts”

August 11, 2009

A few things to know when going the SEO consultant route, there are many fish in the sea however, few of them are actually sharks. Be wary of who you decide to go with. Red flags should be catch phrases as “#1 ranking” and “guaranteed results”. Nobody can stand up to those claims without knowing the search battleground for the keywords your specific company is competing on. Some markets are more competitive than others. For example the arena for “viagara” is probably much more difficult to invade than say “pumpkin farm”. Yes, extreme examples but this is what I’m talking about. A true SEO consultant needs to ask some qualifying questions & do some research before giving you a proposal and projected results.

Don’t be fooled by big promises because the SEO game is constantly in flux. What works today most definitely will not work tomorrow.

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