Changes in store for blogging disclosure

October 6, 2009

Uh oh. Things are about to change for fellow SEO consultants. Fresh changes to FTC guidelines may put the brakes on this lucrative business. Review, endorsements, even the “sponsored post” may soon be under the scrutiny of the FTC. So called misleading consumer reviews and positive product placement should shake things up in the industry. So many questions to follow. Will the changes be retroactive? Will I have to go back and change every comment, post, review, query, statement I’ve ever made both positive and negative about products or services? What happens to those who get caught? How strictly will it be enforced? Are we going to have “net police” tracking down the bad apples? Sounds like the FTC is biting off more than it can chew. I’m guessing they will end up passing the responsibility on to service providers and content managers. Think of it as a major “make work” project. Enjoy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: