Archive for October, 2010

Don’t Forget About These

October 22, 2010

Google Maps here at your finger tips is literally the power to put yourself on the map. Select the appropriate category and complete your listing. This should help increase your site activity especially if there multiple business’ in your area. Pick a category that will result in better placements.

Beware of including too many keywords. You might notice a drop in ranking by trying this trick. A few keywords are acceptable but don’t go overboard. Trying to hit up every variation in search terms gets spotted by the googlebot and may not have the desired results.

Whether you like it not social media promotion is here to stay. Not only will a presence improve your local search results but the social interaction may drum up some business. It may not necessary contribute directly to more hits but with so many companies investing in this area it is hard not ignore the elephant. It may not benefit you immediately but it certainly will pay dividends going forward.

Good luck.

Easy steps for SEO

October 8, 2010

While I always say content is king there are easy steps for search engine optimization (SEO). First take a look at your keywords. Make sure you are using the right ones and if you are not sure, take a look at your competitors. Next, meta tags and description text. Again you want to make sure these match your keywords and target the market you are aiming for. Basically if you can ensure that you are coding your site correctly then these are simple steps and are part of the design process. URL text is another thing that can help snag incoming links and search results. Being descriptive and accurate is key. While pictures and flash animations are nice, not all browsing will occur with an up to date browser. Take the time to enter alternate text for those image files and fancy animations. This will also help those who are still living with IE6 (or Netscape). Even robots will pick up those tags so every bit helps.