Archive for the 'seo' Category

Don’t Forget About These

October 22, 2010

Google Maps here at your finger tips is literally the power to put yourself on the map. Select the appropriate category and complete your listing. This should help increase your site activity especially if there multiple business’ in your area. Pick a category that will result in better placements.

Beware of including too many keywords. You might notice a drop in ranking by trying this trick. A few keywords are acceptable but don’t go overboard. Trying to hit up every variation in search terms gets spotted by the googlebot and may not have the desired results.

Whether you like it not social media promotion is here to stay. Not only will a presence improve your local search results but the social interaction may drum up some business. It may not necessary contribute directly to more hits but with so many companies investing in this area it is hard not ignore the elephant. It may not benefit you immediately but it certainly will pay dividends going forward.

Good luck.

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Easy steps for SEO

October 8, 2010

While I always say content is king there are easy steps for search engine optimization (SEO). First take a look at your keywords. Make sure you are using the right ones and if you are not sure, take a look at your competitors. Next, meta tags and description text. Again you want to make sure these match your keywords and target the market you are aiming for. Basically if you can ensure that you are coding your site correctly then these are simple steps and are part of the design process. URL text is another thing that can help snag incoming links and search results. Being descriptive and accurate is key. While pictures and flash animations are nice, not all browsing will occur with an up to date browser. Take the time to enter alternate text for those image files and fancy animations. This will also help those who are still living with IE6 (or Netscape). Even robots will pick up those tags so every bit helps.

SEO just got tougher

September 22, 2010

With Google’s launch of instant search results, the SEO game just got a whole lot tougher to rank. Not only are alternative search terms falling in terms of hits but page 2 clicks are dropping off the map. Now more than ever has it been so important to get to page 1, even if that means being just at the bottom. Instant search results are showing less results and often lead to hasty click throughs, leaving even some page 1 results in the dust. If you’ve traditionally ranked well then you need to pay more attention to holding on to your position as your competitors strive for new ways to unseat your website. If you haven’t been paying attention to the SEO game then you have probably already given up. The rules keep changing so you need to stay on your toes.

Mobile Search for Android users

September 9, 2010

Like searches from your desktop or laptop, mobile users should be aware of the dangers. Recently Russian Android users have been the target of blackhat SEO artists under the guise of porn. A fake media player shows up in search results and prompts the mobile user to install an application. Once run, it stays in the background sending expensive sms messages costing the user $6 a pop. Ouch. The application is not available from the official Android store but shows up in search results. So next time you’re searching be careful of what you to be installed on your phone. (link)

Tips for the content challenged

August 24, 2010

Snappy headlines – will probably amount to your most clicks. Outrageous words and fantastical trends will get clicks just for the hell of it. Time for an exercise in creativity.

Short and sweet – don’t beat around the bush, get to the point. People are busy and there are so many other things that can easily distract your readers. Don’t ramble, stay on topic.

Tags and meta – useful for when you aren’t ranking. Keywords and search terms will get the rest of the traffic to your site. Stay awhile, click on a few links.

Images – a nice picture always helps to brighten the look of your site. Just make sure it is related to what you are writing about. Use your own photos whenever possible. You don’t want someone sending you a bill at some point.

Content matters – in the end keeping them coming back will always be content. Compelling stories, unique writing style, opinionated perspective will help to attract and keep readers. While it’s hard to write original posts you can always put your own spin on trending topics. Good luck!

SEO is just the beginning

April 27, 2010

A proper SEO campaign need a few things to succeed. Having a good site designer definitely helps. Presentation is your foot in the door. If it looks the part then you have a chance to show potential customers what you have to offer. Is it easy to navigate? Is the layout clear and concise? Is the message short and sweet?

Content is the next draw. Got linkbait? Are people hitting your site because of search engine keywords? If so do you have to goods to back it up? Will people stick around and click on a link or 2? It’s more than keyword density and meta tags. Rounding up the average web surfer and keeping them coming back is the key to long term growth.

Links and ads. You can avoid them. Helping strengthen partner relationships and generating side revenue helps pay for those new shoes. Just remember to keep the outgoing and incoming links balanced. This ain’t no link farm. Quality of the link helps point loyal readers to sources you go to and trust.

Keyword Worth

April 13, 2010

Some interesting stats here. Taking a look at the value per click it might be a good idea to fill up your content posts with, smartphone ($2.03), cell phone (1.95), laptop ($5.45), computers ($3.74), desktop ($5.32), fitness equipment ($3.57), weight loss ($2.37), earrings ($4.65), mattress ($3.45), time machine hot tub ($2.54). OK, so the time machine thing isn’t a high ranking keyword, but seriously did you see that movie? It’s hilarious.

The number also show just how competitive some keywords can be and how much money you can make by filling your blog full of content. Just giving you some ideas for posts and hopefully making you money at the same time.

It’s Important But Not The End

November 18, 2009

PageRank is probably one of the first signs your site has landed. Established a user base, good content, and most importantly is legitimate. Unfortunately Google has done a bit of flip flopping. Page rank info has been removed from the web master tools. So why?

Well pagerank is not as important as first thought. While it’s important, it should not be the central focus when building a new site. So content > design > PR? Just another part of the battle between SEO experts and search engines as they attempt to capture more of the advertising revenue. While it still holds an important status page rank is no different.

So the bottom line is: build a good site and page rank, search ranking, and money will naturally follow. Don’t let the SEO game slow you down and remember PageRank is just a number.

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Changes in store for blogging disclosure

October 6, 2009

Uh oh. Things are about to change for fellow SEO consultants. Fresh changes to FTC guidelines may put the brakes on this lucrative business. Review, endorsements, even the “sponsored post” may soon be under the scrutiny of the FTC. So called misleading consumer reviews and positive product placement should shake things up in the industry. So many questions to follow. Will the changes be retroactive? Will I have to go back and change every comment, post, review, query, statement I’ve ever made both positive and negative about products or services? What happens to those who get caught? How strictly will it be enforced? Are we going to have “net police” tracking down the bad apples? Sounds like the FTC is biting off more than it can chew. I’m guessing they will end up passing the responsibility on to service providers and content managers. Think of it as a major “make work” project. Enjoy.

Yahoo makes one more attempt

September 23, 2009

Yahoo is spending $100 million to try and save their advertising business but is it already too late? This time they are taking the message directly to consumers through their tvs, online, newspapers, billboards, everywhere or until the money runs out. Yahoo’s advertising has been on a steady decline from stiff competition with Google and Microsoft and never really recovered.

Just some numbers:
Market value: Yahoo $24 billion (Google $160 billion)
Share value: Yahoo $16-17 (Google $500)