Archive for the 'social networking' Category

Google vs Facebook

August 31, 2010

“Shit just got real!”
Who says Google isn’t serious about building it’s own social network? Google has bought up Slide social media for a cool $182 million. After it’s epic failure of Google Wave the bigwigs decided they needed help and promptly looked into acquiring another company. Google’s social network looks like it will be centered around social gaming, Android apps, and other integrated Google services. Add this to the growing list of recent purchases by Google. (Techcrunch was the first to report on the news)

Advertisements

Link Building 2.0

March 23, 2010

Nowadays this simply means social networking. Establishing a presence on these platforms has become a part of the marketing process. Smart phones allowing users to be more mobile than ever has changed the way data becomes accessible. Without them your linking ability is severely diminished. As well it means you will have even less downtime and will be working harder than ever.

Getting contacts, subscribers, fans work out to be extensions of your marketing ability. You can see how this can lead to exponential growth. The biz is getting younger utilizing today’s youth to push tomorrow’s products. With even more emphasis on leading edge, coolness, and trendy behavior.

The traditional method of spam doesn’t work anymore. Consumers are even more web savvy than ever. Social media is the way to go. Up to the minute, real time marketing.

Time to sell out

January 11, 2010

Twitter’s latest jobs up for grabs might indicate this year’s direction of the company. They are looking to hire people who can turn a profit from the service. I guess after 2.5 years, it’s about time. So what does this mean? Advertising? Harvesting your tweets for “research”? Personalized product ads I’m guessing. Probably a “suggested link” after you tweet something or possibly based on who you follow. Right off the bat there might be a premium service you can pay for which could allow for more advanced features. That 140 character limit? Begone, with the premium service subscription! Not sure what else a premium service could offer you but it’s a start. (link)

Social Networking Blunders of the year

December 30, 2009

Digg Shout feature – wow, was this a doozy. I know Digg has undergone major changes this year but this was a really bad idea. Hello spammers! The digg shout feature opening things up likened to that of a email spam list. “Hey, this is a cool article, digg it and I will digg yours”. Is/was there such a thing of digg exchange like there is link exchange? Hmm, certainly a lot of articles found their way on the front page with the assistance of shouting.

Facebook privacy – what happens to my stuff when I delete my account? How long is my data kept for? Why am I getting all of these advertisements? Facebook privacy issues were thrust into the limelight and had to rectify this shortcoming in their platform. Hmm, I wonder how many late nights those coding monkeys were forced to work? Nothing like getting fired after your boss read your Facebook comments about him (oops).

Google Wave – invite only? WTF? Great in theory, major fail in reality. Proved to be useful in some specific situation but overall not the experience people thought it was going to be. So much for everybody working on solutions real time. People are still waiting for their invites.

Twitter security – what security? Hackers busted in and stole a bunch of passwords and probably did some tweeting of their own. So don’t use one of these common passwords. While it’s a cosmetic communication tool, it’s a big deal when someone else takes control of it. Hey Twitter, upgrade your servers, I’m tired of you being down all the time.

Social Networking URL’s High Value

June 16, 2009

It may be taken for granted. Your Facebook vanity URL or even your Twitter URL. Increasingly cyber squatters are targeting social networks and their properties. Over 200,000 Facebook URLs gone in 3 minutes. Some even already showing up for auction. I managed to get my second choice but what can I do? I slept in and missed out. Oh well. Even celebrity Twittering properties are high value. I wouldn’t be surprised if a few had to purchase their Twitter URLs in order to hop on the bandwagon with their peers. Hollywood is all about following the trendy thing to do. Might be a good idea to think ahead and jump on the next big thing. You might make a few bucks out of it.

Some of the more interesting Facebook URLs taken.

Use Twitter to boost sales

April 16, 2009

Twitter is all the rage nowadays. Heck, even Barbara Walters is tweeting, and Stephen Colbert has “twatted”. Nice. For a company that stocks a lot of products Twitter can boost sales significantly. Simply tweeting current stock or new stock can catch the eye of a customer who’s looking for that exact product. And believe me, word gets around quickly. If even one person gets one of your tweets and picks up a deal because of your tweet, they are going to spread the word.

It’s not just about spamming your products, well, not completely. The trick is to actually have a really good deal every now and then. I mean a door crasher. Limited quantities of course. Remember, you’re running a business. You do need to make money. People love deals and if you give them some, they will come. Add on sales and extras will boost your bottom line.

So Twitter can be useful even for companies. Announcing products, new stock, sales, company news, even the occasional interest topic can build a relationship with your shoppers and consumers. It’s definitely worth a look. Give it a try, I mean a really good try, before you write it off.

Twitter can be dangerous

March 24, 2009

Sure micro blogging can be extremely useful and fun but it can also be detrimental to relationships. Take for example Jennifer Aniston and John Mayer (link). I guess John was too busy tweeting to his followers when he should have been arranging a booty call with Jenn. Damn, who’s dumb enough to pass up tapping some Aniston ass? John Mayer apparently. Hmm, Twitter or sex with hot Jennifer Aniston … simply decision for me.

Is $1,200 for front page of Digg worth it?

September 3, 2008

A recent interview with a Digg user revealed that some top users are using their clout for profit. Digg is one of the more popular social media sites regularly crashing servers from large influx of traffic by getting Dugg.

The Digg user says he charges “$300 – 500” for basic submissions. Actual article promotion will cost you $700 total. This is regardless of the traffic or Digg success. On top of this if the article actually makes it to the front page this will cost you another $500. This brings you to a total of $1200 for a Digg submission, promotion and an appearance on the front page.

The big question: is it worth it? Is the one time large influx of server crashing traffic worth the expense? If this one Digg user is any indication, yes. He’s making money and continues to offer his services. However, now that the cat’s out of the bag, ultimately the Digg community will seek out the perpetrator and probably exile him if he’s discovered. The Digg user took a big risk in doing the interview, but he also got paid.

He goes on to say that good content is still the key in addition to building a strong network within the community. With enough time and dedication you too can become a top digger, and who knows? Maybe you will one day be charging $500 per submission. So get digging.