Posts Tagged ‘blog’

Tips for the content challenged

August 24, 2010

Snappy headlines – will probably amount to your most clicks. Outrageous words and fantastical trends will get clicks just for the hell of it. Time for an exercise in creativity.

Short and sweet – don’t beat around the bush, get to the point. People are busy and there are so many other things that can easily distract your readers. Don’t ramble, stay on topic.

Tags and meta – useful for when you aren’t ranking. Keywords and search terms will get the rest of the traffic to your site. Stay awhile, click on a few links.

Images – a nice picture always helps to brighten the look of your site. Just make sure it is related to what you are writing about. Use your own photos whenever possible. You don’t want someone sending you a bill at some point.

Content matters – in the end keeping them coming back will always be content. Compelling stories, unique writing style, opinionated perspective will help to attract and keep readers. While it’s hard to write original posts you can always put your own spin on trending topics. Good luck!

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.