Posts Tagged ‘content’

Tips for the content challenged

August 24, 2010

Snappy headlines – will probably amount to your most clicks. Outrageous words and fantastical trends will get clicks just for the hell of it. Time for an exercise in creativity.

Short and sweet – don’t beat around the bush, get to the point. People are busy and there are so many other things that can easily distract your readers. Don’t ramble, stay on topic.

Tags and meta – useful for when you aren’t ranking. Keywords and search terms will get the rest of the traffic to your site. Stay awhile, click on a few links.

Images – a nice picture always helps to brighten the look of your site. Just make sure it is related to what you are writing about. Use your own photos whenever possible. You don’t want someone sending you a bill at some point.

Content matters – in the end keeping them coming back will always be content. Compelling stories, unique writing style, opinionated perspective will help to attract and keep readers. While it’s hard to write original posts you can always put your own spin on trending topics. Good luck!

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Keyword Worth

April 13, 2010

Some interesting stats here. Taking a look at the value per click it might be a good idea to fill up your content posts with, smartphone ($2.03), cell phone (1.95), laptop ($5.45), computers ($3.74), desktop ($5.32), fitness equipment ($3.57), weight loss ($2.37), earrings ($4.65), mattress ($3.45), time machine hot tub ($2.54). OK, so the time machine thing isn’t a high ranking keyword, but seriously did you see that movie? It’s hilarious.

The number also show just how competitive some keywords can be and how much money you can make by filling your blog full of content. Just giving you some ideas for posts and hopefully making you money at the same time.

Links and no follows

September 9, 2009

So you’ve been building links slowly and safely. Great. You’ve been building great content, articles, social networking, great! So why are you still not ranking? Google can be funny like that. Simply copying the formula of getting links won’t always work. Sometimes the keywords are simply too competitive for new entrants to make a dent. Thus ranking well can be very difficult. And there’s no shortage of “free” advice experts are willing to offer you, but it’s always the same: links, content, networking. Results may vary. All I can say is don’t give up. Try some podcasting. Heck, try some new radical approach. Perhaps you will start a new trend. It’s not easy but then again success has never been easy either. Anyways that’s my rant for the day.

In content links

March 2, 2009

Placing links within post content is probably one of the safer routes to go when commencing a link campaign. For one the content will attract clicks, secondly the link will be keyword focused traffic. It’s a much slower way of building “natural” looking links and it will take some time and dedication but the rewards are definitely worth the trouble. Of course this requires a bit of quality on the part of the writer and good writers are hard to find. Don’t equate a good writer and a good blogger. They are both different animals.

Buying run of site links can be successful in limited quantities. Having a well placed link on a trusted site on the blogroll can push traffic to your site. However having too many run of site links creates a large influx of inlinks has often raises the red flag with the Google police. When a site all of a sudden gets a ton of inlinks that’s not natural and a Google engineer is going to take a closer look at where the links are coming from. Buying links isn’t wrong … so long as your buying them from Google. Just be careful. You don’t want your link count to jump from 100 to 10,000.

Holidays a great time to review

December 23, 2008

While you’re enjoying your time off it’s a great time to reflect on your SEO strategies. Have you fully implemented your SEO plan? How’s it going so far? What aspects were effective? Which need to change? SEO tactics are constantly evolving and what worked last year isn’t going to work next year. Talking with your consultant in the new year is a good idea. Refresh old ideas, talk strategy, reaffirm goals, and continue to develop relationships. Although it may be unpopular you might have to end some longtime relationships which have not reaped benefits for your website.

Change is never an easy thing but often can inject new life into your website. Keep those ideas coming. Don’t be so quick to brush off, potentially great ideas. There’s going to be a diamond in the rough sooner or later, you just got to keep plugging along. Good content will always attract attention. Focus on your SEO strategies for the upcoming year and you will enjoy online success. Happy Holidays!

The first part’s easy

December 9, 2008

In the beginning SEO strategies work very well. Taking a brand new site and building link velocity and ranking for content gets you all excited about SEO again. The basics have real time (almost) effects and gains. Content gets indexed within hours, Analytic data shows traffic for keywords. Everything is off to a rocking start.

Then the real work begins. Initial gains have to be maintained. Now you have something to lose. All the work you’ve put in has set the standard for your new site. It becomes a grind to get to the next level. This is the part when many amateurs give up the game. This is why you see so many consultants advertising their wares. Real pros grind out the details of SEO and are able to get web sites to the next level. Unfortunately there’s no cookie cutter formula that works for every site. The hard part requires some creativity and problem solving.

So remember the first part’s easy. After that real SEO experts earn their money.

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.

Tips for internal links

October 14, 2008

Setting up your internal links will help your external links. It’s going to point new visitors to where you want them to go and help them navigate your site. Make sure you pick the right keywords and titles. Meta descriptions also go a long way. Writing good content will develop page rank which will start bringing traffic to your site. Make sure you don’t duplicate content, this might confuse the googlebot and discount any pages you create. Stay consistent when linking internally. Use nofollow for pages with duplicate content and partner sites that you do not want to pass page rank to.

Take a look at competitor sites, pick out the things you like and incorporate them into your style. Keep your navigation bar clean and limit the number of links. Less choices = simpler navigation.

Is $1,200 for front page of Digg worth it?

September 3, 2008

A recent interview with a Digg user revealed that some top users are using their clout for profit. Digg is one of the more popular social media sites regularly crashing servers from large influx of traffic by getting Dugg.

The Digg user says he charges “$300 – 500” for basic submissions. Actual article promotion will cost you $700 total. This is regardless of the traffic or Digg success. On top of this if the article actually makes it to the front page this will cost you another $500. This brings you to a total of $1200 for a Digg submission, promotion and an appearance on the front page.

The big question: is it worth it? Is the one time large influx of server crashing traffic worth the expense? If this one Digg user is any indication, yes. He’s making money and continues to offer his services. However, now that the cat’s out of the bag, ultimately the Digg community will seek out the perpetrator and probably exile him if he’s discovered. The Digg user took a big risk in doing the interview, but he also got paid.

He goes on to say that good content is still the key in addition to building a strong network within the community. With enough time and dedication you too can become a top digger, and who knows? Maybe you will one day be charging $500 per submission. So get digging.

Everyone has good content

September 2, 2008

Content is what gets clicks. Good content gets read. Writing good content … well that’s the tricky part. A good first step is write about what you know. This allows you to be an authority (of sorts) in what you’re writing about. Plus it’s a whole lot easier to write about something you know rather than making it up as you go along. You will hear it time after time, content is king.

Write about something you are passionate about. Often great posts comes from raw emotion. Just be sure to go back and re-read it before you post, sometimes it can be borderline offensive. You will find that you will connect with other passionate bloggers and get comments. And everyone likes comments, but not spam. Comments are acknowledgment of your posts, like a tiny pat on the head.