Posts Tagged ‘engine’

Has Yahoo’s time past?

October 28, 2008

Once a giant in the search engine business Yahoo is now struggling. A failed deal with Microsoft, bungled right from the start. Declining ad revenue. Let’s face it, most advertising money is going to Google. Laying off employees. Even less resources to put towards the search biz. There is no doubt Yahoo is facing some troubles in the days going forward. Should they roll over and give up on the search business?

Perhaps they are wasting their time and resources continuing down the path of search engine relevance. Maybe it’s time to focus on the things that their many users still go to the site for. Focus on what’s working. Yahoo news, email, community. Yahoo is still a great portal for many users. Perhaps focusing on the search segment may cost them a few users who convert to Microsoft. If you’ve been paying any attention to Microsoft (other than the ranting of Steve Ballmer) they’ve been putting a major push for the MSN live network. Making it easier to connect up all of your MSN services with one user id. Perhaps Yahoo needs to focus on integrating all of their services, making the user experience even easier.

Just don’t forget what you do well, and continue to improve upon it.

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.