Posts Tagged ‘ftc’

Changes in store for blogging disclosure

October 6, 2009

Uh oh. Things are about to change for fellow SEO consultants. Fresh changes to FTC guidelines may put the brakes on this lucrative business. Review, endorsements, even the “sponsored post” may soon be under the scrutiny of the FTC. So called misleading consumer reviews and positive product placement should shake things up in the industry. So many questions to follow. Will the changes be retroactive? Will I have to go back and change every comment, post, review, query, statement I’ve ever made both positive and negative about products or services? What happens to those who get caught? How strictly will it be enforced? Are we going to have “net police” tracking down the bad apples? Sounds like the FTC is biting off more than it can chew. I’m guessing they will end up passing the responsibility on to service providers and content managers. Think of it as a major “make work” project. Enjoy.

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Get Paid While You Can

June 24, 2009

The jig may soon be up for sponsored blogging. The Federal Trade Commission is looking into the business of sponsored blogging. Which means the way you get paid for doing your SEO magic might soon end. The practice has seen increased activity as of late but the economy sucks, you gotta do, what you gotta do. So your hands get a little greased when you give a favorable review for a product, big deal. Since when did that become a crime? It might come down to a simple disclosure statement. Something like “I got paid to write this review”. In any event, it’s a huge market to try to police, and if the FTC has it’s way, it will be delegated to a 3rd party to do the dirty deeds. So get paid while you can!