Posts Tagged ‘google’

Don’t Forget About These

October 22, 2010

Google Maps here at your finger tips is literally the power to put yourself on the map. Select the appropriate category and complete your listing. This should help increase your site activity especially if there multiple business’ in your area. Pick a category that will result in better placements.

Beware of including too many keywords. You might notice a drop in ranking by trying this trick. A few keywords are acceptable but don’t go overboard. Trying to hit up every variation in search terms gets spotted by the googlebot and may not have the desired results.

Whether you like it not social media promotion is here to stay. Not only will a presence improve your local search results but the social interaction may drum up some business. It may not necessary contribute directly to more hits but with so many companies investing in this area it is hard not ignore the elephant. It may not benefit you immediately but it certainly will pay dividends going forward.

Good luck.

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SEO just got tougher

September 22, 2010

With Google’s launch of instant search results, the SEO game just got a whole lot tougher to rank. Not only are alternative search terms falling in terms of hits but page 2 clicks are dropping off the map. Now more than ever has it been so important to get to page 1, even if that means being just at the bottom. Instant search results are showing less results and often lead to hasty click throughs, leaving even some page 1 results in the dust. If you’ve traditionally ranked well then you need to pay more attention to holding on to your position as your competitors strive for new ways to unseat your website. If you haven’t been paying attention to the SEO game then you have probably already given up. The rules keep changing so you need to stay on your toes.

Google vs Facebook

August 31, 2010

“Shit just got real!”
Who says Google isn’t serious about building it’s own social network? Google has bought up Slide social media for a cool $182 million. After it’s epic failure of Google Wave the bigwigs decided they needed help and promptly looked into acquiring another company. Google’s social network looks like it will be centered around social gaming, Android apps, and other integrated Google services. Add this to the growing list of recent purchases by Google. (Techcrunch was the first to report on the news)

Social Networking Blunders of the year

December 30, 2009

Digg Shout feature – wow, was this a doozy. I know Digg has undergone major changes this year but this was a really bad idea. Hello spammers! The digg shout feature opening things up likened to that of a email spam list. “Hey, this is a cool article, digg it and I will digg yours”. Is/was there such a thing of digg exchange like there is link exchange? Hmm, certainly a lot of articles found their way on the front page with the assistance of shouting.

Facebook privacy – what happens to my stuff when I delete my account? How long is my data kept for? Why am I getting all of these advertisements? Facebook privacy issues were thrust into the limelight and had to rectify this shortcoming in their platform. Hmm, I wonder how many late nights those coding monkeys were forced to work? Nothing like getting fired after your boss read your Facebook comments about him (oops).

Google Wave – invite only? WTF? Great in theory, major fail in reality. Proved to be useful in some specific situation but overall not the experience people thought it was going to be. So much for everybody working on solutions real time. People are still waiting for their invites.

Twitter security – what security? Hackers busted in and stole a bunch of passwords and probably did some tweeting of their own. So don’t use one of these common passwords. While it’s a cosmetic communication tool, it’s a big deal when someone else takes control of it. Hey Twitter, upgrade your servers, I’m tired of you being down all the time.

It’s Important But Not The End

November 18, 2009

PageRank is probably one of the first signs your site has landed. Established a user base, good content, and most importantly is legitimate. Unfortunately Google has done a bit of flip flopping. Page rank info has been removed from the web master tools. So why?

Well pagerank is not as important as first thought. While it’s important, it should not be the central focus when building a new site. So content > design > PR? Just another part of the battle between SEO experts and search engines as they attempt to capture more of the advertising revenue. While it still holds an important status page rank is no different.

So the bottom line is: build a good site and page rank, search ranking, and money will naturally follow. Don’t let the SEO game slow you down and remember PageRank is just a number.

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Web Traffic Numbers

October 14, 2009

6% of all Internet traffic may seem small but it’s actually significant for one company to hold. Some other interesting numbers: 150 networks (ISPs) control 50% of the traffic, 30 companies (including Google) account for 30% of the content, 20% of the traffic is video, 18% of the content if file sharing, 52% is web based. For the rest of the NY Times story click here.

Bigger and bigger

September 28, 2009

More and more everyday Google is becoming a major corporate entity. At some point Microsoft stopped growing but Google just keeps on going. Here’s some recent activity from the big guy.

Google expands search meta data. Call it “fine tuning”. The new and improved search allows for users to pinpoint exact locations within pages that contain the information they are looking for. Instead of just arriving at a page, Google search with take you to the location on the page even the paragraph. Very helpful indeed. Can it get any better?

AT&T not happy with Google. So perhaps it was AT&T that had Google Voice the thumbs down for the app store? Hmm, this story gets more interesting all the time. AT&T complains that Google is ignoring the rules while Google says the rules don’t apply to them. Sounds like someone is just whining because they aren’t making money off long distance calls.

Yahoo makes one more attempt

September 23, 2009

Yahoo is spending $100 million to try and save their advertising business but is it already too late? This time they are taking the message directly to consumers through their tvs, online, newspapers, billboards, everywhere or until the money runs out. Yahoo’s advertising has been on a steady decline from stiff competition with Google and Microsoft and never really recovered.

Just some numbers:
Market value: Yahoo $24 billion (Google $160 billion)
Share value: Yahoo $16-17 (Google $500)

Should Yahoo Just Give Up?

June 22, 2009

Google continues to dominate the search arena. Microsoft search (re-branded to Bing) made a bit of a splash with a friendlier looking page continues to toil away at the search biz. Yahoo just continues to plug along. Should Yahoo just give up already? More and more it seems that Yahoo will never recover to it’s glory days of dominating the search industry. Don’t get me wrong. Yahoo is still a valuable piece of real estate and can earn revenue from it’s other sources but the search game may already be over. Perhaps it’s time to move on and spend those dollars developing other segments of the Yahoo portal. The growing mobile search was a feature Yahoo was late to join and perhaps is only now realizing the mistake. Strategic blunders continue to plague Yahoo management and the stock is slowly slipping. At least they had their moment at the top.

SEO and Terrorism

April 21, 2009

Think SEO is just for the private sector? The British government is putting SEO tactic to help fight terrorism. A lot is misunderstood about the religion of Islam the British counter terrorism is working to flood the Internet with positive information. It’s the new battle ground against radical religions attempting to recruit new members.

Climbing the Google charts to rank ahead of the sites in question in an effort to sway those sitting on the fence. The SEO tactics aim to manipulate Google algorithm traditionally utilized by online marketers. However the success of the new age method is still in question. Whether convincing impressionable youths to take the least destructive path.

Hmm, suicide bomber or moderate Islamist … the virgins do sound tempting …
(link)