Posts Tagged ‘internet’

Web Traffic Numbers

October 14, 2009

6% of all Internet traffic may seem small but it’s actually significant for one company to hold. Some other interesting numbers: 150 networks (ISPs) control 50% of the traffic, 30 companies (including Google) account for 30% of the content, 20% of the traffic is video, 18% of the content if file sharing, 52% is web based. For the rest of the NY Times story click here.

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Attention spans getting shorter?

October 7, 2008

YouTube announced a little while ago that they started offering analytics by the second for their content. Actually measuring viewers attention spans by the second. Are we getting to the point where video optimization will be the type of SEO? I sure hope not. I’d like to think that surfers are more web savvy, however there’s no denying that the attention span of the average user has shortened considerably over the past couple of years.

Take for example the recent data from the Biden – Palin debate. Google data shows the spike in search terms as they played out during the debate. I know politics can be boring but do you really need to define the term ‘maverick’? Can you focus for 10 minutes and try to figure out what they are trying to say about your future? Maybe having actors/actresses portray the politicians might hold our interest more readily.

We’re entering a digital age of convergence. All media are coming together and what happens on tv is cross promoted (or taken advantage of) on the Internet. Information is circulating by the second to connected parts of the world. SEO will soon have to look for more creative ways to hold attention spans by the second. Getting customers to your site is half the battle. The next is keeping them interested for more than 30 seconds.

Don’t be “Futureshop” be “BestBuy”

October 1, 2008

If you’ve ever been to a Futureshop or a BestBuy you will take notice of the difference the salespeople approach you. One of them is the aggressive pushy sales guy and the other is the attentive associate waiting to answer you every question. OK, so that’s a bit of an exaggeration. You’d be lucky to find someone at BestBuy who actually knows their stuff. More often than not they are the part time student who just wants the day to end and could care less whether that digital camera has image stabilization or whether you can find your favorite DVD in blu ray.

The point is being pushy never comes off well, whether it’s in a store, on a date, or on the Internet. There’s a difference between making your services available and making the information available and shoving the sales pitch in the readers face. More frequently you notice invasive advertisements popping up everywhere and on every site. Visitors coming to your site would relish a break from the pushy sales tactics. Making that first positive impression can go a long way.

Honesty and consideration can be a deal breaker. Make sure that the deal goes your way.

EFF stands up for consent free linking

September 23, 2008

Mass linking directories and related sites can breathe a sigh of relief. Linking to a site without their permission can get you sued but the ruling might still turn out in your favor. Although the lawsuit seems frivolous it’s garnered attention from many SEO consultants worried about their directories and linking schemes. If a case like this were allowed to proceed a major precedent would change the way SEO works and even how sites are listed, searched for, advertised. Even if fundamentally the basis of the lawsuit were true no judge in their right mind would rule in favor of it. The entire Internet would collapse. Everybody would be suing everyone. Google would close up shop. The Internet would be no more. It’s a small comfort but keep on linking. Reciprocal linking seems like a safe bet for now.