Posts Tagged ‘link’

Link Building 2.0

March 23, 2010

Nowadays this simply means social networking. Establishing a presence on these platforms has become a part of the marketing process. Smart phones allowing users to be more mobile than ever has changed the way data becomes accessible. Without them your linking ability is severely diminished. As well it means you will have even less downtime and will be working harder than ever.

Getting contacts, subscribers, fans work out to be extensions of your marketing ability. You can see how this can lead to exponential growth. The biz is getting younger utilizing today’s youth to push tomorrow’s products. With even more emphasis on leading edge, coolness, and trendy behavior.

The traditional method of spam doesn’t work anymore. Consumers are even more web savvy than ever. Social media is the way to go. Up to the minute, real time marketing.

Links and no follows

September 9, 2009

So you’ve been building links slowly and safely. Great. You’ve been building great content, articles, social networking, great! So why are you still not ranking? Google can be funny like that. Simply copying the formula of getting links won’t always work. Sometimes the keywords are simply too competitive for new entrants to make a dent. Thus ranking well can be very difficult. And there’s no shortage of “free” advice experts are willing to offer you, but it’s always the same: links, content, networking. Results may vary. All I can say is don’t give up. Try some podcasting. Heck, try some new radical approach. Perhaps you will start a new trend. It’s not easy but then again success has never been easy either. Anyways that’s my rant for the day.

The first part’s easy

December 9, 2008

In the beginning SEO strategies work very well. Taking a brand new site and building link velocity and ranking for content gets you all excited about SEO again. The basics have real time (almost) effects and gains. Content gets indexed within hours, Analytic data shows traffic for keywords. Everything is off to a rocking start.

Then the real work begins. Initial gains have to be maintained. Now you have something to lose. All the work you’ve put in has set the standard for your new site. It becomes a grind to get to the next level. This is the part when many amateurs give up the game. This is why you see so many consultants advertising their wares. Real pros grind out the details of SEO and are able to get web sites to the next level. Unfortunately there’s no cookie cutter formula that works for every site. The hard part requires some creativity and problem solving.

So remember the first part’s easy. After that real SEO experts earn their money.

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.

Reciprocal links: how to get lots of bad links

September 10, 2008

If you’re desperate for links this is a quick way to get a bunch of low quality links. Doing link exchange, or reciprocal linking, pay a small fee get a bunch of websites linking back and forth. Just remember to keep track of your partners because there will be a lot dishonest websites out there.

In moderation, linking to actual partner sites or companies which you do business with, can be valuable. However developing links this way will take some time and dedication.

Another way is outsourcing. Pay an SEO specialist to get the links for you. Again, it will cost a bit of money but if you’re in a rush this will get you a bunch of links quickly.

If you’re starting a new site getting others to link to you will be difficult. Your site will not be established, thus the value of your link will deter a lot of website from linking with you. Starting out you won’t have very good quality sites to choose from but everyone has to start from somewhere.

“nofollow” links

September 3, 2008

Getting a link helps. Web searches are sorted by ranking those with more inlinks with higher importance. Which is why paid text links are so popular. Often times you may come across html code with the “nofollow” attribute. What gives? On the one hand the site is linking to you, on the other hand that site is not passing any rank value to you. Yes, it’s a link but search engines treat it with no value. If you’re trying to improve your rank, this is not ideal.

Within your site the nofollow code is helpful to avoid confusing the googlebot. Too much cross linking within your web page doesn’t look good. Just provide a clean site map and this will keep Google happy. A typical nofollow link will show up like this:

SEO Authority

Recognizing the right code helps. Keep getting those links and move up the ranking!