Posts Tagged ‘links’

SEO is just the beginning

April 27, 2010

A proper SEO campaign need a few things to succeed. Having a good site designer definitely helps. Presentation is your foot in the door. If it looks the part then you have a chance to show potential customers what you have to offer. Is it easy to navigate? Is the layout clear and concise? Is the message short and sweet?

Content is the next draw. Got linkbait? Are people hitting your site because of search engine keywords? If so do you have to goods to back it up? Will people stick around and click on a link or 2? It’s more than keyword density and meta tags. Rounding up the average web surfer and keeping them coming back is the key to long term growth.

Links and ads. You can avoid them. Helping strengthen partner relationships and generating side revenue helps pay for those new shoes. Just remember to keep the outgoing and incoming links balanced. This ain’t no link farm. Quality of the link helps point loyal readers to sources you go to and trust.

Advertisements

Links and no follows

September 9, 2009

So you’ve been building links slowly and safely. Great. You’ve been building great content, articles, social networking, great! So why are you still not ranking? Google can be funny like that. Simply copying the formula of getting links won’t always work. Sometimes the keywords are simply too competitive for new entrants to make a dent. Thus ranking well can be very difficult. And there’s no shortage of “free” advice experts are willing to offer you, but it’s always the same: links, content, networking. Results may vary. All I can say is don’t give up. Try some podcasting. Heck, try some new radical approach. Perhaps you will start a new trend. It’s not easy but then again success has never been easy either. Anyways that’s my rant for the day.

In content links

March 2, 2009

Placing links within post content is probably one of the safer routes to go when commencing a link campaign. For one the content will attract clicks, secondly the link will be keyword focused traffic. It’s a much slower way of building “natural” looking links and it will take some time and dedication but the rewards are definitely worth the trouble. Of course this requires a bit of quality on the part of the writer and good writers are hard to find. Don’t equate a good writer and a good blogger. They are both different animals.

Buying run of site links can be successful in limited quantities. Having a well placed link on a trusted site on the blogroll can push traffic to your site. However having too many run of site links creates a large influx of inlinks has often raises the red flag with the Google police. When a site all of a sudden gets a ton of inlinks that’s not natural and a Google engineer is going to take a closer look at where the links are coming from. Buying links isn’t wrong … so long as your buying them from Google. Just be careful. You don’t want your link count to jump from 100 to 10,000.

Is Google losing the war on paid links?

November 25, 2008

If you’re not paying Google to advertise they won’t be happy. Google wants the entire advertising biz to itself and has been at war with other paid link services for a while now. But are they winning? A new service called InLinks promises to make paid links very difficult to detect and offers links for as low as $10 a month. Curious? I’m many are and already claiming success of their new link campaigns. One has to wonder whether Google is losing this war. Paid links have been around for a long time and many have benefited from the practice.

Let’s be honest, paid links are not hard to detect, but the fact is that many go unpunished by Google even the most rampant run of site variety. So why aren’t they doing anything about it? Could it be they just don’t have the right tools to detect these kinds of links? Suddenly Google’s technical dominance can be questioned. Why have they allowed it to go on for so long when they are clearly against paid links? Makes you wonder.

However if you’re thinking about doing it, paid links might be worth a try for short term strategies. Get a bit of momentum for your site, however continue building up quality, natural links, and always always content.

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.

Tips for internal links

October 14, 2008

Setting up your internal links will help your external links. It’s going to point new visitors to where you want them to go and help them navigate your site. Make sure you pick the right keywords and titles. Meta descriptions also go a long way. Writing good content will develop page rank which will start bringing traffic to your site. Make sure you don’t duplicate content, this might confuse the googlebot and discount any pages you create. Stay consistent when linking internally. Use nofollow for pages with duplicate content and partner sites that you do not want to pass page rank to.

Take a look at competitor sites, pick out the things you like and incorporate them into your style. Keep your navigation bar clean and limit the number of links. Less choices = simpler navigation.

Reciprocal links: how to get lots of bad links

September 10, 2008

If you’re desperate for links this is a quick way to get a bunch of low quality links. Doing link exchange, or reciprocal linking, pay a small fee get a bunch of websites linking back and forth. Just remember to keep track of your partners because there will be a lot dishonest websites out there.

In moderation, linking to actual partner sites or companies which you do business with, can be valuable. However developing links this way will take some time and dedication.

Another way is outsourcing. Pay an SEO specialist to get the links for you. Again, it will cost a bit of money but if you’re in a rush this will get you a bunch of links quickly.

If you’re starting a new site getting others to link to you will be difficult. Your site will not be established, thus the value of your link will deter a lot of website from linking with you. Starting out you won’t have very good quality sites to choose from but everyone has to start from somewhere.

SEO: getting started 4 quick steps

January 11, 2008

Take the cheap SEO way. Do it yourself! There are many SEO sites which can provide tons of useful info so what are you waiting for?

1. research your keywords. – purple elephants ivory tusks (probably not a good choice)

2. site content – make sure your text is there and any variants of it

3. get links – who’s gonna visit if nobody knows about your site, marketing is key

4. track progress – so how is your campaign going? exactly, keep stats, get better, learn, and rank.

When all of that fails contact an SEO professional. 🙂