Posts Tagged ‘microsoft’

Front page advertising still going strong

December 17, 2008

Google, Yahoo, and Microsoft all showed increases in paid front page advertising revenue. Compared to last year all search engine services had a noticeable increase. So you know somebody is paying money to rank well. Even in tough times advertising revenue gravitates towards old tried and true methods of drumming up business. No more risky strategies, go back to what works. Companies are pulling out all of the stops to get your business as competition for less sales could mean survival of the one who converts on advertising opportunities. Despite what you think, putting those dollars into promoting your brand will give you an edge on the competition. Don’t give up on your plan, keep with your SEO strategy during tough times.

Has Yahoo’s time past?

October 28, 2008

Once a giant in the search engine business Yahoo is now struggling. A failed deal with Microsoft, bungled right from the start. Declining ad revenue. Let’s face it, most advertising money is going to Google. Laying off employees. Even less resources to put towards the search biz. There is no doubt Yahoo is facing some troubles in the days going forward. Should they roll over and give up on the search business?

Perhaps they are wasting their time and resources continuing down the path of search engine relevance. Maybe it’s time to focus on the things that their many users still go to the site for. Focus on what’s working. Yahoo news, email, community. Yahoo is still a great portal for many users. Perhaps focusing on the search segment may cost them a few users who convert to Microsoft. If you’ve been paying any attention to Microsoft (other than the ranting of Steve Ballmer) they’ve been putting a major push for the MSN live network. Making it easier to connect up all of your MSN services with one user id. Perhaps Yahoo needs to focus on integrating all of their services, making the user experience even easier.

Just don’t forget what you do well, and continue to improve upon it.