Posts Tagged ‘pr’

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.

Tips for internal links

October 14, 2008

Setting up your internal links will help your external links. It’s going to point new visitors to where you want them to go and help them navigate your site. Make sure you pick the right keywords and titles. Meta descriptions also go a long way. Writing good content will develop page rank which will start bringing traffic to your site. Make sure you don’t duplicate content, this might confuse the googlebot and discount any pages you create. Stay consistent when linking internally. Use nofollow for pages with duplicate content and partner sites that you do not want to pass page rank to.

Take a look at competitor sites, pick out the things you like and incorporate them into your style. Keep your navigation bar clean and limit the number of links. Less choices = simpler navigation.

PageRank reshuffle?

April 30, 2008

Anyone else notice a shuffle in pagerank? I noticed a few of my blogs recently increased in pagerank. However, on the downside, some of them also went down. I thought the last Google PR run was back in February. That’s when I noticed a bunch of of my new sites getting ranked. I thought the general consensus was the this was done only twice a year, every 6 months. Traffic was mainly the factor that I noticed. The blogs getting more traffic benefited from a higher pagerank valuation. The few sites getting a downturn in traffic dropped. I guess I’ll keep an eye on it while I’m trying to get more visitors to my struggling sites.