Posts Tagged ‘rank’

It’s Important But Not The End

November 18, 2009

PageRank is probably one of the first signs your site has landed. Established a user base, good content, and most importantly is legitimate. Unfortunately Google has done a bit of flip flopping. Page rank info has been removed from the web master tools. So why?

Well pagerank is not as important as first thought. While it’s important, it should not be the central focus when building a new site. So content > design > PR? Just another part of the battle between SEO experts and search engines as they attempt to capture more of the advertising revenue. While it still holds an important status page rank is no different.

So the bottom line is: build a good site and page rank, search ranking, and money will naturally follow. Don’t let the SEO game slow you down and remember PageRank is just a number.

Hard drive problems? visit DataRecovery.Ca

Advertisements

A few questions to ask yourself …

November 10, 2008

If you’re ranking in the top 10 then you can ignore this list. However if you’re competitors are ranking ahead of you, perhaps the answer to your ranking issues lies in these questions.

Is your website cluttered with pictures or text? Is there a balance?
What keywords have you targeted vs the keywords your competitors have targeted?
Does your domain match your market?
How many inlinks do you have?
What Meta tags are you using?
Is your body text longer than 600 words?
What’s your page rank?
Is your site easy to navigate?

Answering some of these questions will help you better understand your competition. Analyzing your competitors and their sites will help you integrate some of those ideas into the theme of your site. Simply copying the competition is not the answer. Putting a different spin on a subject, offering great content, and building links will get you to the top.

Tips from Google

October 20, 2008

Google’s blog covered a few topics when dealing with SEO with regards to linking, content, site architecture. Many of the same old tips have been reinforced. Despite the same old answers coming up it is somewhat comforting to hear it from a Google engineer.

Site content is very important as well as authoritative sites linking to that content. It is unavoidable that spam sites will always link to good content however the driving factor will be the number and quality sites linking to yours. These inbound links will also affect your page rank. Although search engine results should weigh importantly over page rank (don’t worry if you’re only a PR 2).

Blogs: original and innovative stuff will be a bigger hit with your audience as well as with the search engines. Providing useful information within the community and having a great product also helps. Engaging the community is what blogs are all about.

Despite Google’s battle with link buying what they say and what actually happens are 2 different things. It’s no secret Google is waging a battle vs paid linking advertising however those with bigger wallets have still been winning the battle. Most common keyword search terms are littered with link buyers. Hopefully Google has something special up their sleeves to counter massive link buying campaigns.

Tips for internal links

October 14, 2008

Setting up your internal links will help your external links. It’s going to point new visitors to where you want them to go and help them navigate your site. Make sure you pick the right keywords and titles. Meta descriptions also go a long way. Writing good content will develop page rank which will start bringing traffic to your site. Make sure you don’t duplicate content, this might confuse the googlebot and discount any pages you create. Stay consistent when linking internally. Use nofollow for pages with duplicate content and partner sites that you do not want to pass page rank to.

Take a look at competitor sites, pick out the things you like and incorporate them into your style. Keep your navigation bar clean and limit the number of links. Less choices = simpler navigation.

Are you desperate enough to try black hat?

September 5, 2008

It’s a pretty dangerous path but if successful can get you ranked top 10. However Google engineers will eventually catch on and your Viagra sales will be short lived. On top of that once you get caught you will be blacklisted so be prepared to invest in a new domain. Before you consider going over to the dark side you should analyze the keywords you’re trying to rank for. Unless you happen to be trying to sell drugs in the ultra competitive Viagra market, most white hat strategies will get you some respectable results. I’m not saying don’t try it, I’m just saying be prepared to be punished when you get caught. Good luck.

“nofollow” links

September 3, 2008

Getting a link helps. Web searches are sorted by ranking those with more inlinks with higher importance. Which is why paid text links are so popular. Often times you may come across html code with the “nofollow” attribute. What gives? On the one hand the site is linking to you, on the other hand that site is not passing any rank value to you. Yes, it’s a link but search engines treat it with no value. If you’re trying to improve your rank, this is not ideal.

Within your site the nofollow code is helpful to avoid confusing the googlebot. Too much cross linking within your web page doesn’t look good. Just provide a clean site map and this will keep Google happy. A typical nofollow link will show up like this:

SEO Authority

Recognizing the right code helps. Keep getting those links and move up the ranking!

Live PageRank for Firefox 3.0

June 25, 2008

If you’re reading this blog you know having a page rank tool built in to your browser (or having an add on or toolbar) is extremely useful. As well if you one of the many people who jumped on the Firefox 3.0 download bandwagon you probably noticed Live PageRank no longer works. Well someone’s gone ahead and finally released a compatible Firefox 3.0 add on and not from the original creator. Download it if you need it.

Live PageRank add on for Firefox 3.0

PageRank reshuffle?

April 30, 2008

Anyone else notice a shuffle in pagerank? I noticed a few of my blogs recently increased in pagerank. However, on the downside, some of them also went down. I thought the last Google PR run was back in February. That’s when I noticed a bunch of of my new sites getting ranked. I thought the general consensus was the this was done only twice a year, every 6 months. Traffic was mainly the factor that I noticed. The blogs getting more traffic benefited from a higher pagerank valuation. The few sites getting a downturn in traffic dropped. I guess I’ll keep an eye on it while I’m trying to get more visitors to my struggling sites.