Posts Tagged ‘ranking’

Links and no follows

September 9, 2009

So you’ve been building links slowly and safely. Great. You’ve been building great content, articles, social networking, great! So why are you still not ranking? Google can be funny like that. Simply copying the formula of getting links won’t always work. Sometimes the keywords are simply too competitive for new entrants to make a dent. Thus ranking well can be very difficult. And there’s no shortage of “free” advice experts are willing to offer you, but it’s always the same: links, content, networking. Results may vary. All I can say is don’t give up. Try some podcasting. Heck, try some new radical approach. Perhaps you will start a new trend. It’s not easy but then again success has never been easy either. Anyways that’s my rant for the day.

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Be wary of SEO “experts”

August 11, 2009

A few things to know when going the SEO consultant route, there are many fish in the sea however, few of them are actually sharks. Be wary of who you decide to go with. Red flags should be catch phrases as “#1 ranking” and “guaranteed results”. Nobody can stand up to those claims without knowing the search battleground for the keywords your specific company is competing on. Some markets are more competitive than others. For example the arena for “viagara” is probably much more difficult to invade than say “pumpkin farm”. Yes, extreme examples but this is what I’m talking about. A true SEO consultant needs to ask some qualifying questions & do some research before giving you a proposal and projected results.

Don’t be fooled by big promises because the SEO game is constantly in flux. What works today most definitely will not work tomorrow.

SEO and Terrorism

April 21, 2009

Think SEO is just for the private sector? The British government is putting SEO tactic to help fight terrorism. A lot is misunderstood about the religion of Islam the British counter terrorism is working to flood the Internet with positive information. It’s the new battle ground against radical religions attempting to recruit new members.

Climbing the Google charts to rank ahead of the sites in question in an effort to sway those sitting on the fence. The SEO tactics aim to manipulate Google algorithm traditionally utilized by online marketers. However the success of the new age method is still in question. Whether convincing impressionable youths to take the least destructive path.

Hmm, suicide bomber or moderate Islamist … the virgins do sound tempting …
(link)

The first part’s easy

December 9, 2008

In the beginning SEO strategies work very well. Taking a brand new site and building link velocity and ranking for content gets you all excited about SEO again. The basics have real time (almost) effects and gains. Content gets indexed within hours, Analytic data shows traffic for keywords. Everything is off to a rocking start.

Then the real work begins. Initial gains have to be maintained. Now you have something to lose. All the work you’ve put in has set the standard for your new site. It becomes a grind to get to the next level. This is the part when many amateurs give up the game. This is why you see so many consultants advertising their wares. Real pros grind out the details of SEO and are able to get web sites to the next level. Unfortunately there’s no cookie cutter formula that works for every site. The hard part requires some creativity and problem solving.

So remember the first part’s easy. After that real SEO experts earn their money.

A few questions to ask yourself …

November 10, 2008

If you’re ranking in the top 10 then you can ignore this list. However if you’re competitors are ranking ahead of you, perhaps the answer to your ranking issues lies in these questions.

Is your website cluttered with pictures or text? Is there a balance?
What keywords have you targeted vs the keywords your competitors have targeted?
Does your domain match your market?
How many inlinks do you have?
What Meta tags are you using?
Is your body text longer than 600 words?
What’s your page rank?
Is your site easy to navigate?

Answering some of these questions will help you better understand your competition. Analyzing your competitors and their sites will help you integrate some of those ideas into the theme of your site. Simply copying the competition is not the answer. Putting a different spin on a subject, offering great content, and building links will get you to the top.

Are you desperate enough to try black hat?

September 5, 2008

It’s a pretty dangerous path but if successful can get you ranked top 10. However Google engineers will eventually catch on and your Viagra sales will be short lived. On top of that once you get caught you will be blacklisted so be prepared to invest in a new domain. Before you consider going over to the dark side you should analyze the keywords you’re trying to rank for. Unless you happen to be trying to sell drugs in the ultra competitive Viagra market, most white hat strategies will get you some respectable results. I’m not saying don’t try it, I’m just saying be prepared to be punished when you get caught. Good luck.

“nofollow” links

September 3, 2008

Getting a link helps. Web searches are sorted by ranking those with more inlinks with higher importance. Which is why paid text links are so popular. Often times you may come across html code with the “nofollow” attribute. What gives? On the one hand the site is linking to you, on the other hand that site is not passing any rank value to you. Yes, it’s a link but search engines treat it with no value. If you’re trying to improve your rank, this is not ideal.

Within your site the nofollow code is helpful to avoid confusing the googlebot. Too much cross linking within your web page doesn’t look good. Just provide a clean site map and this will keep Google happy. A typical nofollow link will show up like this:

SEO Authority

Recognizing the right code helps. Keep getting those links and move up the ranking!