Posts Tagged ‘seo’

Easy steps for SEO

October 8, 2010

While I always say content is king there are easy steps for search engine optimization (SEO). First take a look at your keywords. Make sure you are using the right ones and if you are not sure, take a look at your competitors. Next, meta tags and description text. Again you want to make sure these match your keywords and target the market you are aiming for. Basically if you can ensure that you are coding your site correctly then these are simple steps and are part of the design process. URL text is another thing that can help snag incoming links and search results. Being descriptive and accurate is key. While pictures and flash animations are nice, not all browsing will occur with an up to date browser. Take the time to enter alternate text for those image files and fancy animations. This will also help those who are still living with IE6 (or Netscape). Even robots will pick up those tags so every bit helps.

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Mobile Search for Android users

September 9, 2010

Like searches from your desktop or laptop, mobile users should be aware of the dangers. Recently Russian Android users have been the target of blackhat SEO artists under the guise of porn. A fake media player shows up in search results and prompts the mobile user to install an application. Once run, it stays in the background sending expensive sms messages costing the user $6 a pop. Ouch. The application is not available from the official Android store but shows up in search results. So next time you’re searching be careful of what you to be installed on your phone. (link)

SEO is just the beginning

April 27, 2010

A proper SEO campaign need a few things to succeed. Having a good site designer definitely helps. Presentation is your foot in the door. If it looks the part then you have a chance to show potential customers what you have to offer. Is it easy to navigate? Is the layout clear and concise? Is the message short and sweet?

Content is the next draw. Got linkbait? Are people hitting your site because of search engine keywords? If so do you have to goods to back it up? Will people stick around and click on a link or 2? It’s more than keyword density and meta tags. Rounding up the average web surfer and keeping them coming back is the key to long term growth.

Links and ads. You can avoid them. Helping strengthen partner relationships and generating side revenue helps pay for those new shoes. Just remember to keep the outgoing and incoming links balanced. This ain’t no link farm. Quality of the link helps point loyal readers to sources you go to and trust.

It’s Important But Not The End

November 18, 2009

PageRank is probably one of the first signs your site has landed. Established a user base, good content, and most importantly is legitimate. Unfortunately Google has done a bit of flip flopping. Page rank info has been removed from the web master tools. So why?

Well pagerank is not as important as first thought. While it’s important, it should not be the central focus when building a new site. So content > design > PR? Just another part of the battle between SEO experts and search engines as they attempt to capture more of the advertising revenue. While it still holds an important status page rank is no different.

So the bottom line is: build a good site and page rank, search ranking, and money will naturally follow. Don’t let the SEO game slow you down and remember PageRank is just a number.

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Changes in store for blogging disclosure

October 6, 2009

Uh oh. Things are about to change for fellow SEO consultants. Fresh changes to FTC guidelines may put the brakes on this lucrative business. Review, endorsements, even the “sponsored post” may soon be under the scrutiny of the FTC. So called misleading consumer reviews and positive product placement should shake things up in the industry. So many questions to follow. Will the changes be retroactive? Will I have to go back and change every comment, post, review, query, statement I’ve ever made both positive and negative about products or services? What happens to those who get caught? How strictly will it be enforced? Are we going to have “net police” tracking down the bad apples? Sounds like the FTC is biting off more than it can chew. I’m guessing they will end up passing the responsibility on to service providers and content managers. Think of it as a major “make work” project. Enjoy.

Be wary of SEO “experts”

August 11, 2009

A few things to know when going the SEO consultant route, there are many fish in the sea however, few of them are actually sharks. Be wary of who you decide to go with. Red flags should be catch phrases as “#1 ranking” and “guaranteed results”. Nobody can stand up to those claims without knowing the search battleground for the keywords your specific company is competing on. Some markets are more competitive than others. For example the arena for “viagara” is probably much more difficult to invade than say “pumpkin farm”. Yes, extreme examples but this is what I’m talking about. A true SEO consultant needs to ask some qualifying questions & do some research before giving you a proposal and projected results.

Don’t be fooled by big promises because the SEO game is constantly in flux. What works today most definitely will not work tomorrow.

Get Paid While You Can

June 24, 2009

The jig may soon be up for sponsored blogging. The Federal Trade Commission is looking into the business of sponsored blogging. Which means the way you get paid for doing your SEO magic might soon end. The practice has seen increased activity as of late but the economy sucks, you gotta do, what you gotta do. So your hands get a little greased when you give a favorable review for a product, big deal. Since when did that become a crime? It might come down to a simple disclosure statement. Something like “I got paid to write this review”. In any event, it’s a huge market to try to police, and if the FTC has it’s way, it will be delegated to a 3rd party to do the dirty deeds. So get paid while you can!

SEO and Terrorism

April 21, 2009

Think SEO is just for the private sector? The British government is putting SEO tactic to help fight terrorism. A lot is misunderstood about the religion of Islam the British counter terrorism is working to flood the Internet with positive information. It’s the new battle ground against radical religions attempting to recruit new members.

Climbing the Google charts to rank ahead of the sites in question in an effort to sway those sitting on the fence. The SEO tactics aim to manipulate Google algorithm traditionally utilized by online marketers. However the success of the new age method is still in question. Whether convincing impressionable youths to take the least destructive path.

Hmm, suicide bomber or moderate Islamist … the virgins do sound tempting …
(link)

Interesting items of 2008

January 6, 2009

Google launches a browser: Chrome. After a bit of hype people return to Internet Explorer and Firefox.

A new search engine pops up: Cuil touted because of the mere presence of a former Google employee, quickly crashes and burns. People return to Google, some go to Yahoo and Microsoft. Does anyone still use Ask?

Adsense gets suckier. Yes, we all made less money while Google made even more. Any predictions for this year?

Twitter explodes (literally) people are using this thing left and right. I say, “What’s the point? It’s totally lame!”

Facebook, MySpace, and Digg still the main portals for a lot of people. Except for those dummies signed up with AOL. Hello! McFly!

Blogging is bigger than ever. SEO and search is messed up even more by Google’s tactics. Mobile search isn’t making a wave yet. Google earth, maps, street view is awesome on the iPhone. GPS is absolutely necessary, even if you know where you’re going.

The Internet is even more crowded than ever.

Holidays a great time to review

December 23, 2008

While you’re enjoying your time off it’s a great time to reflect on your SEO strategies. Have you fully implemented your SEO plan? How’s it going so far? What aspects were effective? Which need to change? SEO tactics are constantly evolving and what worked last year isn’t going to work next year. Talking with your consultant in the new year is a good idea. Refresh old ideas, talk strategy, reaffirm goals, and continue to develop relationships. Although it may be unpopular you might have to end some longtime relationships which have not reaped benefits for your website.

Change is never an easy thing but often can inject new life into your website. Keep those ideas coming. Don’t be so quick to brush off, potentially great ideas. There’s going to be a diamond in the rough sooner or later, you just got to keep plugging along. Good content will always attract attention. Focus on your SEO strategies for the upcoming year and you will enjoy online success. Happy Holidays!