Posts Tagged ‘site’

SEO is just the beginning

April 27, 2010

A proper SEO campaign need a few things to succeed. Having a good site designer definitely helps. Presentation is your foot in the door. If it looks the part then you have a chance to show potential customers what you have to offer. Is it easy to navigate? Is the layout clear and concise? Is the message short and sweet?

Content is the next draw. Got linkbait? Are people hitting your site because of search engine keywords? If so do you have to goods to back it up? Will people stick around and click on a link or 2? It’s more than keyword density and meta tags. Rounding up the average web surfer and keeping them coming back is the key to long term growth.

Links and ads. You can avoid them. Helping strengthen partner relationships and generating side revenue helps pay for those new shoes. Just remember to keep the outgoing and incoming links balanced. This ain’t no link farm. Quality of the link helps point loyal readers to sources you go to and trust.

In content links

March 2, 2009

Placing links within post content is probably one of the safer routes to go when commencing a link campaign. For one the content will attract clicks, secondly the link will be keyword focused traffic. It’s a much slower way of building “natural” looking links and it will take some time and dedication but the rewards are definitely worth the trouble. Of course this requires a bit of quality on the part of the writer and good writers are hard to find. Don’t equate a good writer and a good blogger. They are both different animals.

Buying run of site links can be successful in limited quantities. Having a well placed link on a trusted site on the blogroll can push traffic to your site. However having too many run of site links creates a large influx of inlinks has often raises the red flag with the Google police. When a site all of a sudden gets a ton of inlinks that’s not natural and a Google engineer is going to take a closer look at where the links are coming from. Buying links isn’t wrong … so long as your buying them from Google. Just be careful. You don’t want your link count to jump from 100 to 10,000.

A few questions to ask yourself …

November 10, 2008

If you’re ranking in the top 10 then you can ignore this list. However if you’re competitors are ranking ahead of you, perhaps the answer to your ranking issues lies in these questions.

Is your website cluttered with pictures or text? Is there a balance?
What keywords have you targeted vs the keywords your competitors have targeted?
Does your domain match your market?
How many inlinks do you have?
What Meta tags are you using?
Is your body text longer than 600 words?
What’s your page rank?
Is your site easy to navigate?

Answering some of these questions will help you better understand your competition. Analyzing your competitors and their sites will help you integrate some of those ideas into the theme of your site. Simply copying the competition is not the answer. Putting a different spin on a subject, offering great content, and building links will get you to the top.

Attack of the spammers

October 28, 2008

Hopefully your site allows you to make a lot of friends on the net. However you also need to consider that you will make a few enemies along the way. If you manage to piss them off they might hold a personal vendetta against your site. In extreme cases this can cause major disruptions for you and your website.

Comment spam. Flooding your posts with comments with either garbage or viagra ads. Make sure you have a good comment spam program installed.

Probing the defenses. Despite your best efforts you can’t rule out every single security hole. Someone hell bent on bringing your site down could find one and exploit it. Take extra care with the customer data you store.

Email spam. If you have a “contact us” section be prepared to get even more emails. This can cause a few things. The most obvious tons of useless emails which makes finding and replying to the legitimate requests harder. As well the bandwidth usage just clogs up the Internet and might even cost your site a few extra bucks. This could also be tied into DOS (denial of service) attacks.

Take care when making friends and enemies.

Don’t be “Futureshop” be “BestBuy”

October 1, 2008

If you’ve ever been to a Futureshop or a BestBuy you will take notice of the difference the salespeople approach you. One of them is the aggressive pushy sales guy and the other is the attentive associate waiting to answer you every question. OK, so that’s a bit of an exaggeration. You’d be lucky to find someone at BestBuy who actually knows their stuff. More often than not they are the part time student who just wants the day to end and could care less whether that digital camera has image stabilization or whether you can find your favorite DVD in blu ray.

The point is being pushy never comes off well, whether it’s in a store, on a date, or on the Internet. There’s a difference between making your services available and making the information available and shoving the sales pitch in the readers face. More frequently you notice invasive advertisements popping up everywhere and on every site. Visitors coming to your site would relish a break from the pushy sales tactics. Making that first positive impression can go a long way.

Honesty and consideration can be a deal breaker. Make sure that the deal goes your way.

EFF stands up for consent free linking

September 23, 2008

Mass linking directories and related sites can breathe a sigh of relief. Linking to a site without their permission can get you sued but the ruling might still turn out in your favor. Although the lawsuit seems frivolous it’s garnered attention from many SEO consultants worried about their directories and linking schemes. If a case like this were allowed to proceed a major precedent would change the way SEO works and even how sites are listed, searched for, advertised. Even if fundamentally the basis of the lawsuit were true no judge in their right mind would rule in favor of it. The entire Internet would collapse. Everybody would be suing everyone. Google would close up shop. The Internet would be no more. It’s a small comfort but keep on linking. Reciprocal linking seems like a safe bet for now.