Posts Tagged ‘web’

The first part’s easy

December 9, 2008

In the beginning SEO strategies work very well. Taking a brand new site and building link velocity and ranking for content gets you all excited about SEO again. The basics have real time (almost) effects and gains. Content gets indexed within hours, Analytic data shows traffic for keywords. Everything is off to a rocking start.

Then the real work begins. Initial gains have to be maintained. Now you have something to lose. All the work you’ve put in has set the standard for your new site. It becomes a grind to get to the next level. This is the part when many amateurs give up the game. This is why you see so many consultants advertising their wares. Real pros grind out the details of SEO and are able to get web sites to the next level. Unfortunately there’s no cookie cutter formula that works for every site. The hard part requires some creativity and problem solving.

So remember the first part’s easy. After that real SEO experts earn their money.

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A few questions to ask yourself …

November 10, 2008

If you’re ranking in the top 10 then you can ignore this list. However if you’re competitors are ranking ahead of you, perhaps the answer to your ranking issues lies in these questions.

Is your website cluttered with pictures or text? Is there a balance?
What keywords have you targeted vs the keywords your competitors have targeted?
Does your domain match your market?
How many inlinks do you have?
What Meta tags are you using?
Is your body text longer than 600 words?
What’s your page rank?
Is your site easy to navigate?

Answering some of these questions will help you better understand your competition. Analyzing your competitors and their sites will help you integrate some of those ideas into the theme of your site. Simply copying the competition is not the answer. Putting a different spin on a subject, offering great content, and building links will get you to the top.

Attack of the spammers

October 28, 2008

Hopefully your site allows you to make a lot of friends on the net. However you also need to consider that you will make a few enemies along the way. If you manage to piss them off they might hold a personal vendetta against your site. In extreme cases this can cause major disruptions for you and your website.

Comment spam. Flooding your posts with comments with either garbage or viagra ads. Make sure you have a good comment spam program installed.

Probing the defenses. Despite your best efforts you can’t rule out every single security hole. Someone hell bent on bringing your site down could find one and exploit it. Take extra care with the customer data you store.

Email spam. If you have a “contact us” section be prepared to get even more emails. This can cause a few things. The most obvious tons of useless emails which makes finding and replying to the legitimate requests harder. As well the bandwidth usage just clogs up the Internet and might even cost your site a few extra bucks. This could also be tied into DOS (denial of service) attacks.

Take care when making friends and enemies.

Yahoo Web Analytics

October 10, 2008

Yahoo is offering a new web analytics tool. Promising “near real-time” data analysis and analytics data in raw form. Google analytics on the other hand takes a few hours for analytic data to accumulate and the data is “translated” into usable information for the user. If you remember last April, Yahoo bought IndexTools, which is now the Yahoo web analytics.

A few more fancy bells and whistles to tempt Google users into switching. I’ll wait until the jury debates the features and renders a verdict.

Web surfing ruined by ads

September 18, 2008

I’ve noticed over the past few months my web surfing experience has slowly gone down hill. My favorite sites are plagued by increasingly invasive ads. You know what I’m talking about. Rather than having the little flash ad at the top of the screen where you need to click rapidly to play the game or the one on the side panel with the live chat site with the cute girl (digg), they blanket the screen and force you to click the close button (computerworld). The GMC ad (espn) which pops up in the middle of the screen, the ads which open up when your mouse pointer inadvertently crosses over the ad, all of this in addition to the pop ups. Maybe you just learn to live with it or maybe you decide to do something about it. The web surfing population so far has decided to live with the problem. I hope we don’t get to the point where we end up surfing ads, rather than surfing for content.

Signs your web designer – FAIL!

February 28, 2008

1. calls himself/herself a webmaster – oh that old html zen
2. uses Frontpage or Dreamweaver – you gotta know your code
3. uses “100’s of search engine submissions to get your site traffic” – Google, Yahoo, MSN done
4. flash is his forte – flash isn’t great for spiders
5. keeps track of your traffic using a counter – 2 words, Google analytics
6. doesn’t know how to optimize your site for Internet Explorer/Firefox/Safari – know your code
7. client list includes family members or friends – just plain unprofessional